How Sports Betting Apps Maximize User Engagement

Sports betting apps cross over multiple industries and use cases: gaming, commerce, finance, loyalty, entertainment, and more recently, social media.

Learn from the bag of tricks that helps these apps drive daily usage from their rapidly growing customer base.


  • The Playbook: how apps drive daily app user engagement
  • Winners & Losers: which apps are succeeding and how they do it
  • Fireside Chat with TAB – a leading sports betting company in Australia


Reed Kuhn

Sr. Director of Business Strategy at Branch

Michael Mehanna

Senior Manager - Performance Marketing at Tabcorp