Back to School Preparedness and Driving Re-Engagement with Quizlet

Tuesday, June 22, 2021

1PM PST | 7AM UTC+11

The pandemic has drastically changed education forever. As COVID-19 forced schools to shut down across the world, e-learning grew to new heights. Quizlet, a global learning platform, provided students with the tools they needed to be successful during a challenging time.

In this webinar, learn from Maddie Groves, Head of Lifecycle Marketing at Quizlet, how her team helps guide students through their learning journey using organic growth tactics, personalization and re-engagement strategies.

Join us to learn:

  • How to improve the user experience from web to app through personalization
  • The importance of leveraging organic growth tactics
  • What cross-platform initiatives helped Quizlets customer engagement thrive
  • Quizlets app growth strategy for back to school post-pandemic


Lauren Atieh | Branch

Branch's Business Development team

Lauren is on Branch’s Business Development team and manages partnerships with agencies that are focused on driving all aspects of mobile excellence for their customers. Lauren joined Branch almost two years ago and launched the agency partner program to provide our strategic partners with Branch resources that allow them to produce best-in-class linking, attribution, and experiences for their customers. Outside of work, you can find Lauren biking around NYC and dominating pop culture trivia.

Maddie Groves | Quizlet

Head of Lifecycle Marketing

Maddie is Head of Lifecycle Marketing at Quizlet, a global learning platform that helps over 60 million people a month practice and master whatever they are learning. Currently, her team is focused on helping to guide students through their learning journey through personalized and timely messages. Maddie is a self-proclaimed email nerd who has spent the majority of her career specializing in marketing automation, engagement, and user retention.

Josh Brooks | M&C Saatchi Performance

Client Services and Planning teams

Josh joined M&C Saatchi Performance in early 2021 to head up their Client Services and Planning teams. Josh has over 12+ years in media working both in London and in New York specializing in Media Strategy and Planning. Outside of work, Josh is an avid fitness enthusiast and even launched a workout happy hour program during his time at Group M. Josh is also planning on running the NYC Marathon this year.