Turn every tap into a subscriber who stays
Connect every ad, email, QR code, and creator link to the subscriptions and engagement that follow. See which campaigns bring users who stay active and renew, and put your budget behind them.
Wellness happens in the app
Your app is where people log meals, join classes, and build the habits that keep them subscribed. See which paths bring high-value users in and which keep them coming back.
Land
Send every user to the right place
Route users from organic and paid channels to the workout, meditation, meal plan, or offer they tapped on, even through install on any device.
Prove
Know which campaigns build subscribers
Measure installs, trials, paid subscriptions, and renewals across all your marketing channels, and shift spend toward the campaigns that bring high-LTV users.
Protect
Keep fraud out of your numbers
Catch click hijacking, fake installs, and device farms before they steal attribution credit.
Act
Move faster on what’s working
Surface trends in your attribution data, like which creators drive renewals or which reminders bring lapsed users back, so your team can act without digging.
Fitness and wellness leaders build on Branch
Trusted by 100,000 brands since 2014
“Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board… all while saving us well over 20x the amount of development time it would have taken us to build these features in-house.”
Alex Macintosh
Product Manager, Growth
Reach your best users, then double down on what brought them in
Deep linking
Send users from any channel straight to a specific workout, class, program, or meal plan, with deep links built to handle every edge case and deferred deep linking that carries context through install.
Attribution
Credit the true last touch behind every conversion, plus the assisted touches that led to it, so you can invest in the channels that build demand.
Web-to-app banners
Turn web visitors into higher-value app users with contextual smart banners that open the same content in the app.
QR codes
Connect gyms, studios, equipment, and packaging to your app, with every scan routed to the right screen.
Creator and referral links
Give your best customers and creators a trackable link, and see the installs and subscriptions each one drives
Fraud protection
Block fraud in real time, before attribution happens, and score the quality of every install so fake traffic never gets credit or budget.
Built for the privacy expectations of health data
Fitness and wellness apps increasingly handle data that looks a lot like health data. Branch Advanced Compliance offers HIPAA-eligible linking and measurement, including signed BAAs, PII and PHI hashing, and secure data isolation, so your team can grow without putting user trust at risk.
Featured resources
Learn how MyFitnessPal optimized marketing spend and reduced acquisition costs by partnering with Branch.
The fitness and wellness app market is only getting more competitive, and staying ahead means leveraging the best tools available. Branch Performance offers unparalleled insights and capabilities to help healthcare app marketers succeed.
By powering with Branch and AWS, iFIT was able to create seamless web-to-app user experience.
Frequently asked questions (FAQs)
Branch attributes installs, trial starts, paid conversions, and renewals to the channel, campaign, and creator that drove them, so your team can calculate ROAS and LTV on actual subscription revenue.
Yes. Branch links and Banners carry context from web to app, and cross-platform attribution connects the web visit to the install and subscription that follow.
Branch integrates with major ad networks, email and push providers, and analytics platforms, so links and attribution data work across the tools your team already uses. See our partners overview page.
Branch QR codes turn gym signage, equipment, class schedules, product packaging, and event materials into direct paths into the app. Members who already have the app land on the right screen, and new users install first and then land in the same place. Every scan gets attributed, so you can see which locations and placements drive installs and subscriptions.
