Podcasts

In this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry. Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve clinical outcomes,… Read more »

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, “business significance” versus statistical significance, and the importance of testing in the growth context.

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality.… Read more »

Akio joins us to discuss how ZipRecruiter increases organic growth and enhances experience with user acquisition for mobile apps.

Jonathan joins us to discuss how ZEDGE builds innovative marketplaces and games around digital content.

Conversational AI allows customers to interact with your apps as they would with other people, resulting in a better customer experience.

“If you want to ensure that your product will be adopted, take your customer along and involve them from the beginning of development.”

“If you have a transparent, collaborative, reinforcing company culture, you’re going to build a better product”

Before the pandemic, most recruiting was based on in-person interaction, but things changed, and companies like Handshake had to adapt.