Wheely Makes Referral Promos a Snap with Branch

Wheely, a Moscow-based mobile app that connects users to personal chauffeur services with luxury cars, knew that manually entering promo codes for referrals causes users to drop off. If users were forced to take additional steps during onboarding, user engagement and retention would ultimately fall.

  • 8x increase in install rate compared to other traditional marketing channels
  • 160% more app installs compared to top advertising channel of Instagram