Shipt Boosts Paid Memberships and Decreases Acquisition Costs

Shipt, a same-day delivery service, was founded on the mission of simplifying lives for its members, shoppers, and community by offering convenience and freedom. With a user-friendly app and a local network of reliable shoppers, Shipt connects members to fresh, same-day grocery delivery, beauty supplies, and everyday essentials.

With Branch, AWS and Affle, Shipt is able to increase overall conversions and accurately measure ROI on initial membership purchases. Shipt leverages Branch’s cross-platform measurement and people-based attribution to help optimize campaign performance and drive better targeting via conversion data sent back to Affle.

Branch customers like Shipt get a single platform to optimize customer experience and measure the impact of marketing efforts, built on the reliable foundation of AWS. Branch proudly uses the following AWS products: EC2, S3, EKS, RDS, DynamoDB.

  • 40% decrease in cost of user acquisition
  • 19.3% increase in DAU
  • 46% increase in membership conversions