A leading online marketplace operating in 45 countries, OLX has found success encouraging mobile web visitors to convert into app users in a contextual, personalized fashion. OLX implemented Branch’s Journeys web-to-app smart banners to target individual mobile web users with contextualized offers to install the app. Using Journeys’ A/B testing, segmentation, and customization capabilities, OLX drove over 75,000 app installs in the first two months, with a 10x higher conversion rate than installs from their DSP.
- 8% view-to-click rate on banners
- 75000 high-quality app installs in two months
- 10x conversions from web