Alex Bauer, Author at Branch

Apple Killed Uninstall Tracking on iOS 15, and That’s a Good Thing

Blog

How does Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

When You Work With Branch, Your Data Is Yours. Period

Blog

You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry-leading MMP and a partner that you can be proud to work with.

Critical Conversations: What Are Mobile Leaders Discussing in 2022?

Blog

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next.

What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?

Blog

Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.

How Coinbase Did It: A Teardown of the 2022 Super Bowl QR Code Commercial

Blog

At this year's Super Bowl, crypto was everywhere, and Coinbase is getting most of the follow-up buzz thanks to a quirky commercial that featured nothing more than a simple, color-shifting QR code bouncing around on a black screen.

Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

Blog

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook's app campaigns.

WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Blog

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

Blog

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes next.

Branch Ads Analytics Changes for iOS 14.5

Blog

Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.

SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Blog

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this means for mobile marketers.

Mobile Attribution 101: The Death of App Attribution

Blog

This is part 1 in a 3-part series on why the era of the “mobile attribution provider” is coming to…

Does Device ID Coverage Matter for Deep Links?

Blog

At Branch, we designed our linking infrastructure to be the most sophisticated solution in the industry. Thanks to our 30,000+…

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Alex Bauer

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Apple Killed Uninstall Tracking on iOS 15, and That’s a Good Thing

When You Work With Branch, Your Data Is Yours. Period

Critical Conversations: What Are Mobile Leaders Discussing in 2022?

What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?

How Coinbase Did It: A Teardown of the 2022 Super Bowl QR Code Commercial

Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

Branch Ads Analytics Changes for iOS 14.5

SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Mobile Attribution 101: The Death of App Attribution

Does Device ID Coverage Matter for Deep Links?