Branch Resource Hub

In this episode of How I Grew This, host Amanda welcomes David Leviev, Chief Revenue Officer and Co-Founder of Nimbus, alongside Adam to explore how independent publishers can build bespoke monetization strategies that rival enterprise solutions. The conversation traces Nimbus’s origin story—born from Timehop’s desperate need for a custom ad tech stack and reveals how publishers can balance aggressive revenue goals with sustainable user experience.

Learn how to evaluate app marketing companies based on attribution, retention, ROI measurement, and sustainable mobile growth strategies.

A step-by-step guide to implementing iOS deep links, including architectural best practices and advanced strategies for using deep links to drive marketing performance and app growth.

Every tool now claims to be powered by AI, which means the phrase itself tells you almost nothing. So what should marketers actually look for when they’re digging through the myriad AI options available?

Branch’s Industry Benchmarks delivers daily, verticalized competitive insights so marketers can compare app performance against real industry peers.

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch.

Members of Forbes Business Council share how they help their leadership teams follow meaningful signals instead of getting lost in mountains of data.

Members of Forbes Business Council draw from their experience leading organizational change in competitive markets to share strategies for integrating value-based selling into company culture.

Marketing leaders have never had more tools, or more pressure to prove impact. While AI promises efficiency, scale, and smarter decision-making, for many teams, it’s also revealing cracks in how we work.