Branch Resource Hub

A practical playbook for retail marketers: when to route users to your app vs. website, tactics for acquisition and retention, and how to measure it all.

Only about a third of iOS users opt into tracking, which leaves most of your install data unaccounted for. Here’s how to raise your opt-in rate, and how Branch’s Predictive Aggregate Measurement fills in the rest.

Housing.com used Branch to measure true incrementality across app and web, reallocate budget, and grow leads 30% year over year.

Harish Thimmappa, SVP and GM of Discovery Ads at Branch, shares how Branch Discovery is transforming how users interact with their devices by delivering hyper-personalized native search results and ads — all while protecting privacy.

Explore Branch’s H1 2026 product releases and see how we’re helping marketers measure beyond last touch and prepare for AI-driven discovery.

A link that worked in testing can still break in production. Here’s why deep links fail, and what separates a platform issue from one you can actually fix.

Branch surveyed 455 marketing and growth leaders to find out how much they think ad fraud is costing them, what they’ve done about it, and why AI is making an already hard problem harder.

Discover how to launch a profitable retail media network by leveraging first-party shopper data. Turn digital and in-store touchpoints into measurable revenue.

Stop wasting your fintech marketing budget on stolen conversions. Discover how to detect last-click hijacking and protect your user acquisition data.