Branch Resource Hub

Lomit Patel, author of Lean AI and growth executive across Roku, IMVU, Tynker, and TYB breaks down how AI is reshaping marketing team structures and why human judgment and taste are more critical than ever.

Branch’s Justin Furstoss explains how connecting touchpoints across phones, tablets, and desktops means more reliable deep links and more accurate attribution.

Alexis Daniels Stein, founder and CEO at TalkPilot, discusses how modern AI development tools like Claude Code empowered him to act as as solo founder.

Try four features in the new Branch experience to see why conversions won credit, group campaigns your way, and build custom metrics.

A guide to closing the CTV attribution gap CTV ad spend in the US will reach roughly $38 billion in 2026, and eMarketer projects it will overtake linear TV spend for the first time in 2028. We surveyed 200 senior marketing leaders who make or influence CTV budget decisions. Sixty-two percent now hold CTV to… Read more »

Angela Humphrey, General Manager of NA at YouAppi, demystifies mobile retargeting in a post-ATT environment, breaks down how connected TV (CTV) is evolving into a performance channel, and shares her philosophy on leading with authentic strength.

New support helps advertisers connect paid ChatGPT Ads campaigns with organic AI traffic and every other customer acquisition channel.

Branch now supports advertising on ChatGPT Ads through its Conversions API (CAPI) integration, giving marketing teams a way to attribute engagements across app, mobile web, desktop, and offline.

72 million vs. 2 million. Same campaign, same week. That’s a real gap I saw between what an ad network reported and what a customer saw within the Branch platform. They were understandably concerned that something was badly broken. It wasn’t. If those two numbers had matched, that would be the anomaly. Ad networks and… Read more »