Google AAP, meet Branch

Branch is proud to be a Google App Attribution Partner. This elite badge enables Branch to offer advanced ad attribution insights with upgraded integration for Google Ads.

Uncover true drivers of activity with Branch

Advertising on Google is one of the most powerful ways for marketers to acquire and engage high-value app users.

As a sophisticated marketer, you want to compare results across many ad networks. To truly measure the impact of your campaigns, you also need to deduplicate conversions from channels like email, social, and web.

By combining Google data with Branch’s exclusive cross-channel link graph, you will uncover the true drivers of user activity across every ad network and channel to make informed marketing decisions.

App Attribution Partner: Campaign insights you can trust.

Google only awards its App Attribution Partner badge to an exclusive group of recognized industry leaders that are carefully vetted to meet strict standards and respect user privacy. Branch is a fully certified Google App Attribution Partner, which means we work closely with Google to provide the most accurate data available and best-in-class reporting for your campaigns.

Holistic attribution

Branch allows you to follow complex user journeys that cross between Google and your mobile website. You get the full picture of your mobile ad performance with access to View-Through Conversion (VTC) data and the industry’s most accurate cost metrics, including ROI and ROAS.

Expand your horizons

Traditional attribution providers can tie Google data together with other ad networks, but Branch goes much further: we let you compare every acquisition channel you have, from ads to email to organic search. Branch’s sophisticated cross-platform, cross-channel cohort solution allows you to compare metrics individually for each channel and platform together to get the full, cross-platform picture of your mobile ad performance.

Proven support

Branch has a direct connection with the Google team to escalate and resolve issues quickly, and will have pre-launch visibility into new features.

Drive engagement

Branch helps you acquire and retain high-value users with full support for Google App campaigns, including App campaigns for engagement.

Integrate your Google data in minutes

Branch automatically retrieves aggregate mobile impressions and click data from all of your Google Ads, without relying on tracking links or tags, letting you measure the impact of your campaigns right on the Branch dashboard.

Supercharge mobile growth

Thousands of top brands trust Branch to power outstanding user experiences designed to surprise and delight. With Branch, we don’t just send you a conversion report and a monthly bill—we’re here to help you grow at every step of the way.

You’ll also get support for dozens of other top ad networks, powerful deferred deep linking, and the best data export API in the industry.

Learn more about Branch Universal Ads 

The details
Traditional Provider

Deduplicate claims for conversion credit between Google and other ad networks.

Automatic attribution for Google Ads, without tracking links or tags.

Compare Google results against other ad networks.

Full click-through and view-through attribution without workarounds.

Measure conversions in your app.

Support Google App campaigns for engagement.

Measure conversions on your website using the Branch Web SDK.

Compare Google Ads against email, social, web-to-app, and more.

Predictable, MAU-based pricing tiers.

Self-serve account configuration.