Your next customer is asking ChatGPT. Do you know what happens next?

Why this dinner, why now

People are describing what they want in detailed conversations, instead of typing a few keywords into a search bar. That shift is changing the answers they get back. Rather than a ranked list of blue links, responses and ads are shaped by the rich context of the conversations themselves. It’s the most context-rich touchpoint marketers have ever had, and the biggest returns will go to the teams that test early.

But these journeys aren’t clean. Someone might start a conversation on desktop, get a contextual product suggestion, and convert in-app hours later after seeing an ad in the same conversation thread on mobile . Most measurement tools weren’t built for that complexity.

This dinner is for the marketers figuring it out first.

Who should join

• Heads of growth, performance, lifecycle, and digital marketing
• Marketing leaders who own acquisition and measurement that are already testing, or about to test, ChatGPT and other AI-driven channels.

What you’ll walk away with

1. A clear picture of the value ChatGPT is already driving for you
   See how to capture the value ChatGPT drives organically, get the exact content ChatGPT surfaced, and see how AEO/GEO performance compares against traditional SEO and search.
2. A full-funnel playbook for ChatGPT Ads
   Learn how to combine organic visibility with paid acquisition, and how to use what you learn organically to build smarter campaigns from day one.
3. Practical best practices from the ChatGPT Ads ecosystem
   Write ad copy around intent phrases instead of keywords, build landing pages that are specific and crawlable, and understand why conversion signal (CAPI) is the backbone of performance.
4. A way to measure what actually drove the conversion
   Go beyond last touch. See how multitouch analysis credits the touchpoint that drove the outcome across platforms, devices, and channels, whether organic, owned, or paid.
5. Peers who are working on the same problems
   An intimate table of marketers testing AI-driven channels, sharing what’s working and what isn’t.

Hosted by

Branch helps marketers unify cross-platform, cross-device journeys and measure engagement across organic, owned, and paid channels, including organic ChatGPT traffic and ChatGPT Ads.

Can’t make it? Let us know and we’ll share the key takeaways afterward.
Questions? Contact [email protected].

Speaker

Lakshmi Pillai

Global Account Director, Branch

Lakshmi Pillai is Principal Strategist, Global Measurement & Attribution, at Branch, and an app-first strategist who specialises in digital transformations and omnichannel growth. Her award-winning growth playbooks have helped some of the world’s best-known consumer brands unlock layers of measurement they never knew they had.

Those results were built over years as a Global Account Director at Branch, partnering with global brands across travel, food delivery, media and streaming, and leading high-impact strategies that have accelerated product adoption and customer success. Before Branch, she was a Mobile Solutions Architect at Infosys, designing automation and integration solutions for Air BP’s airfield operations, which is why she approaches measurement and attribution as both an engineer and a strategist.

A proactive problem-solver, Lakshmi has earned multiple accolades for that combination, including the Redwood Club Award (Presidents Club) in 2024 for outstanding revenue impact. She is known for her strategic mindset, deep product knowledge and commitment to product excellence and innovation.

At the dinner, Lakshmi will share what she is seeing as brands start to measure ChatGPT: what organic visibility is really worth, how to pair it with paid, and how to prove which touchpoint actually drove the conversion.