When
Tuesday, 13 January
8:30 AM - 11:00 AM (GMT +4)
Where
Media One Hotel Dubai
Room name: Viral at 7² on the 7th Floor
Media 1 Tower – Al Falak St – Exit 32 – Dubai Media City – Dubai – United Arab Emirates
Agenda
Here’s an overview of what’s happening at the workshop!
8:30 am – 9:00 am: Arrival + Refreshments
9:00 am: Welcome
Agenda topics
– Mobile Martech reimagined with AI
– Fireside Chat : Winning the churn battle: stitching user journeys to unlock higher value. Hear from the experts from Sky & Anghami
– Open House
– Refreshments
11:00 am: Wrap up
About this event
Branch invites you to an exclusive workshop on “Reimagining Mobile Marketing in the Middle East Region”.
Designed to encourage thoughtful discussion around mobile attribution, measurement & analytics, AI, campaign ROI, and churn reduction, the session brings together mobile marketing leaders and industry experts from across the Middle East region. The workshop will focus on practical approaches, shared learnings, and real-world AI best practices to help you navigate today’s Martech challenges.
This is an invite-only session with limited availability.
Free Valet Parking is available at the venue.
Why should you attend?
- Join this curated workshop to learn more on how to increase ROI and reduce churn with insights from industry leaders.
- Engage with subject matter experts in real, meaningful conversations and explore proven best practices.
- Walk away inspired by real-world success stories and actionable takeaways.
Panelists

Mohammed Ogaily
VP Product at Anghami/OSN+

Maria Bobrowska
Ex- VP of Group Martech at Sky