Newsroom

Marketing leaders have never had more tools, or more pressure to prove impact. While AI promises efficiency, scale, and smarter decision-making, for many teams, it’s also revealing cracks in how we work.

Twenty-six percent of companies received more than half their traffic from AI search in 2025, and 49% expect to reach that mark by late 2026, according to findings by Branch.

Adam Landis shares insights from Branch’s AI Search and Discovery: Enterprise Benchmark Report, including how companies are optimizing for AI search and the future of traditional SEO.

As AI-driven search expands, marketers are rethinking how SEO, content authority, and data signals combine to influence visibility and traffic.

AI-powered apps are driving strong early conversions, but steep drop-offs in retention show many still struggle to deliver lasting value.

Despite the vast technological and attitudinal changes in customer experience delivery over many decades, many organizations still don’t know where to put CX, Forrester Research concludes in a new report.

Mobile’s early measurement chaos shaped today’s most successful brands, and AI is following the same pattern. The marketers who act now will be the ones leading the market a decade from now.

In the race to 2026, the mandate for brands has shifted from “grow at all costs” to a starker, more urgent reality: Adapt or Die.

Stadium Goods ,a premium sneaker and streetwear marketplace, saw email revenue jump 268 percent year-over-year this Black Friday. That kind of lift didn’t come from a single campaign or holiday gimmick, but from a year of refining our CRM playbook: reactivating cold subscribers, merchandising around the products sneakerheads were already hunting for, and making the path from email to purchase as frictionless as possible.