Newsroom

Four years after Apple broke mobile app attribution in iOS 14.5, an emerging class of privacy-safe aggregated modeling tools promises to bring back visibility without tracking individuals.

Your customers are mobile, and mobile marketing not only reaches them wherever they go, but it also gives you new ways to personalize marketing with geofencing, proximity ads and even messaging based on the weather.

For decades, search has been the backbone of how consumers discover products, services, and content online. Mastering—or investing in—SEO was the critical move for brands; the global SEO market is a multi-billion dollar industry for a reason.

Without much fanfare, Meta has been quietly enhancing the capabilities of its WhatsApp messaging software, which could transform it into a super app.

WhatsApp has started showing sponsored stories inside its Updates tab, the home of Status and Channels. Meta explained in an announcement that adverts from businesses will now appear between the pictures, videos and voice notes friends share each day. The feed is already busy, with WhatsApp saying 1.5 billion people open it daily.

Learn about viral marketing and the elements of a successful viral marketing campaign to integrate into your content strategy.

Until today, search has been the enabler of the internet. It served as a powerhouse of digital economics, the foundation of the Direct-to-Consumer (DTC) business model, and the model for organic customer discovery.

With AI agents expected to account for 20% or more of e-commerce traffic in the next five years, digital merchants face a new wave of risks and opportunities.

Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is rewriting the rules of user discovery.