TBS and TNT Drive Massive Increases in View-to-install Rates With Branch

Turner-owned TBS and TNT have been enriching the lives of American television viewers since 1976. With help from Branch, TBS and TNT create streamlined web-to-app, paid ad, and social media integrations that deliver visitors directly into app experiences where they can view their favorite programs. Using Branch’s Journeys, Universal Ads, and deep linking, TBS and TNT have achieved view-to-install rates that are 10X and 8.7X higher than previous standards.

  • 10x increase in view-to-install rate for TBS
  • 8.7x increase in view-to-install rate for TNT