Jen Schoell

72 million vs. 2 million. Same campaign, same week. That’s a real gap I saw between what an ad network reported and what a customer saw within the Branch platform. They were understandably concerned that something was badly broken. It wasn’t. If those two numbers had matched, that would be the anomaly. Ad networks and… Read more »

AI has made it easier than ever to prompt your way to custom code, leading engineering teams to ask why they should pay for a mobile measurement partner at all. But building linking and attribution in-house isn’t really a coding problem.