Jed Wheeler

For many app developers, the only thing harder than getting users to install their app is getting them to continue using it. Branch is a great tool for driving continuing engagement over the entire user lifecycle, from onboarding to retention to re-engagement. Integrating the SDK and turning on deep links is the first step. Here… Read more »

This is a question we’ve gotten a few times since Universal Links launched on iOS 9. Branch is fully compatible with Universal Links and, in fact, makes the setup process much easier. Plus, Branch handles the edge cases when Universal Links fail – which is often.

At the most basic level, a Uniform Resource Identifier (URI) is a format that launches a specific experience or piece of content in an app. Just as many applications recognize https:// or https:// as web URLs and launch the default browser, mobile devices launch apps when a user clicks a link starting with tel:// or… Read more »

Partners often ask us about the difference between using Twitter’s native deep links and using Branch deep links on Twitter. Both solutions work for most use cases, so what’s the difference? Ultimately it comes down to simplicity, portability, and customizability.

You’ve seen the light: you want your dev team to integrate Branch. We do, too, so we’ve prepared five talking points that’ll turn skeptical colleagues into deep linking believers.