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Rob Gioia

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Everything You Need to Know About iOS 16 and Pasteboard Opt-Ins

The much-anticipated release of iOS 16 in the fall of 2022 is set to impact user experiences and change the mobile landscape. With iOS Private Relay, ATT compliancy requirements, and new Pasteboard Access Permissions on the way, we at Branch are committed to ensuring our customers stay ahead of the curve and continue to deliver seamless user journeys

What Mobile App Events Should You Track With Your MMP?

Measuring the important KPI events for your business, downstream events users perform after installing your app, and important conversion events used for ads optimization with Branch’s SAN integrations can help a business understand what works and what doesn’t.