akhila, Author at Branch

Product-Led Growth in 2023

Webinar

The world as we know it has been completely reshaped by digital products – meaning that focusing on customer acquisition…

Maximizing Email Performance: A Deep Dive into Branch and Braze’s Partnership

Webinar

Join us for a deep dive into Branch and Braze’s powerful partnership, and learn how to take your email performance…

Navigating the OTT and CTV Landscape: Opportunities and Challenges

Webinar

As more consumers turn to over-the-top (OTT) and connected TV (CTV) for entertainment, brands are increasingly looking to take advantage…

Unlocking the power of Data-Driven Marketing in 2023

Webinar

Struggling with data overload? In this rapidly changing landscape, being data-driven in your marketing strategies doesn’t have to be hard.…

Branch’s Flutter SDK – Unlock the industry’s most powerful deep linking and attribution

Webinar

Flutter is a cross-platform app development framework created by Google in 2018, and has been rapidly growing in popularity around…

Web-to-App Journeys Smart Banners 101: Ask the Experts

Webinar

Join Branch for a customer-only Ask the Experts webinar on Thursday, March 9th at 9 AM PST to learn about our Journeys Web-to-App Smart Banner product and use cases.

SEO App Attribution 101: Ask the Experts

Webinar

Join Branch for a customer-only Ask the Experts webinar on Thursday, February 28th at 9 am PST to learn about…

VP of Growth at Acorns: Anthony Scarpaci – Testing, Measurement, and Incrementality: The Pillars of Marketing Growth

Podcast

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context.