Navigating the OTT and CTV Landscape: Opportunities and Challenges

As more consumers turn to over-the-top (OTT) and connected TV (CTV) for entertainment, brands are increasingly looking to take advantage of this fast growing channel. However, it can be challenging to navigate this landscape effectively. In this webinar, we will explore the power of OTT and CTV advertising, explore measurement strategies and provide practical insights on how to succeed in this dynamic market.

During this webinar, we will cover the following:

The current state of the landscape, including trends and key players
The unique advantages and challenges of OTT/CTV advertising
Best practices for measuring the OTT/CTV channel
Future trends in the market

Speakers

Sandy Hirschel

SR. PRODUCT MARKETING MANAGER – TEAM LEAD AT BRANCH

Sandy is a data-driven, passionate product marketer with a deep understanding of all marketing channels. His B2B marketing experience spans across companies such as Intuit, Nokia, Rakuten and Shipt. He is excited to bring innovative products to life, support Branchu2019s growth in the marketplace and help customers get the most out of the Branch platform. He holds an MBA in Finance from Santa Clara University.

James Boone

SR. SOLUTIONS ENGINEER AT BRANCH

Since 2007, James has led or been on technical solution teams. He works with Branchu2019s sales engineering teams to solve complex customer needs using Branch products and features. With 8 years of experience in the marketing and attribution space, he consults with strategic clients to help them get the most out of the Branch platform. Having a software engineering background, James also works cross-functionally with product and engineering teams to advise on features and products that improve customer experiences.