Thursday, April 20, 2023
10 AM PST
As more consumers turn to over-the-top (OTT) and connected TV (CTV) for entertainment, brands are increasingly looking to take advantage of this fast growing channel. However, it can be challenging to navigate this landscape effectively. In this webinar, we will explore the power of OTT and CTV advertising, explore measurement strategies and provide practical insights on how to succeed in this dynamic market.
During this webinar, we will cover the following:
- The current state of the landscape, including trends and key players
- The unique advantages and challenges of OTT/CTV advertising
- Best practices for measuring the OTT/CTV channel
- Future trends in the market
Speakers
Sandy Hirschel
SR. PRODUCT MARKETING MANAGER - TEAM LEAD AT BRANCH
Sandy is a data-driven, passionate product marketer with a deep understanding of all marketing channels. His B2B marketing experience spans across companies such as Intuit, Nokia, Rakuten and Shipt. He is excited to bring innovative products to life, support Branch’s growth in the marketplace and help customers get the most out of the Branch platform. He holds an MBA in Finance from Santa Clara University.
James Boone
SR. SOLUTIONS ENGINEER AT BRANCH
Since 2007, James has led or been on technical solution teams. He works with Branch’s sales engineering teams to solve complex customer needs using Branch products and features. With 8 years of experience in the marketing and attribution space, he consults with strategic clients to help them get the most out of the Branch platform. Having a software engineering background, James also works cross-functionally with product and engineering teams to advise on features and products that improve customer experiences.