Unpacking Last Touch vs. Install Touch Attribution

Tuesday, November 8, 2022

You may have seen or heard the term, but what is last touch attribution really? In the old days of marketing, the install was the biggest concern. Now, you run campaigns to drive adoption AND customer LTV, and it’s important to have an accurate understanding of what’s working. That means you want to know the contribution of all campaigns, not just the one that drove the install. Join us to learn what last touch attribution is and why you need it to understand your marketing efforts as a whole.

In this webinar, you will learn:

  • Common attribution methods used today
  • How install touch developed and whether it’s still useful
  • The difference between install touch and last touch attribution


Amanda Vandiver

Sr. Product Marketing Manager

Amanda has 8 years of mobile tech experience across sales, product, and marketing. As a Senior Product Marketing Manager for Branch’s mobile linking and measurement platforms, she plays a pivotal role in helping mobile teams understand the value of Branch’s solutions. She is a connector, creator, and storyteller with a track record for leading market research, enablement, and product positioning.