Mobile best practices and growth hacks from the new wave of fashion platforms

Thursday, February 16, 2023


The invention of the smartphone in 2007 expanded the possibilities of online shopping, but the pandemic quickly transformed this channel into a necessity. Today, shoppers expect a seamless and personalized digital experience to make quick selections for delivery or BOPIS, and the best platform for this is the native app.

Brands have launched direct-to-consumer sales to improve their margins, and ReCommerce and Secondhand marketplaces have exploded, with high growth projections continuing. Branch helped build the playbook of best practices for the world’s most innovative eCommerce brands in diverse industries.

For fashion brands, your native app can unlock growth, drive down costs, and win at loyalty in this forever changed market. Mobile first was last decade, it’s time to put your app first in 2023.

Fashion platforms have evolved since the pandemic, but are you keeping up? Join our webinar to learn the mobile best practices and growth hacks from this trend.
  • How Fashion brands sell continues to evolve, while also poised for near term growth
  • Native apps are unlocking higher Customer Lifetime Value, with Loyalty programs turning casual customers into fans for life
  • Owned channels are an underutilized source of growth, offering lower costs of acquisition and higher returns
  • Social commerce will rise to the forefront, but only app-first platforms will maximize the opportunity


Reed Kuhn

Sr. Director of Business Strategy at Branch

Reed Kuhn is the Sr. Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley. Along the way, he invented his first app on an iPhone 3, co-founded an athlete management agency with MC Hammer, and authored the first-ever book on the sports analytics of professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s gambling expert for Mixed Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.

Sophie Frostbaum

Business Strategy Manager at Branch

Sophie Frostbaum is a Business Strategy Manager at Branch, where she works as an internal strategy consultant, providing data-driven customer insights on enabling and harnessing value via app adoption and engagement. Working with businesses across all verticals, she helps customers develop a playbook on their app-first strategy, leveraging their owned channels to acquire customers with the highest LTV. Prior to joining Branch, Sophie worked in Enterprise Solutions & Analytics consulting, specializing in Digital Transformations. She holds a BBA from Emory University in Finance and Strategy & Management Consulting.