Blog
As budgets go down, ROI becomes more and more important, and ads are becoming more expensive and less targeted; one channel can be optimized to bring highly engaged, high-intent, no-cost users to your product: user-to-user sharing.
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With Branch and Adobe Analytics, you can better optimize customer experiences, improve campaign performance, and create a holistic view of end-to-end customer journeys across mobile, desktop, TV, and offline channels. Branch can help you make this partnership one that drives growth and engagement for your mobile experience.
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You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know…
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Opening an installed app from a browser is known as deep linking, and this guide explains how to deep link into your Android app from the mobile web.