Testing Branch Journeys: Best Practices and Techniques

Upon completing the Journeys setup in your Branch Dashboard, you might wonder, “How can I be sure my banners look good to users and function properly once I launch them?” Good news: Branch has you covered with multiple methods to thoroughly test your banners before a full-fledged launch.

Apple’s App Store Changes in the EU

Apple announced a number of changes to their App Store policies as a result of the Digital Markets Act. Take a deep dive into Apple’s latest strategy and its implications for the tech industry.

Behind the Magic: How SKAdNetwork Magic Set Up Works

SKAN Magic Set Up uses intricate, innovative technology, so to get more background as well as practical advice for putting it to work, Branch data scientist Blake Schiafone explains how SKAN Magic Set Up works and how Branch customers can use it most effectively for their campaigns.