Technical Archives

Apple Killed Uninstall Tracking on iOS 15, and That’s a Good Thing

Blog

How does Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

Upcoming: Analytics Best Practices – Get the Most Value out of Your Branch Data

Webinar

Branch provides a number of analytics tools like Event Tracking, Data Integrations, and Data Export APIs. Oftentimes, many users could…

Branch Dashboard Walkthrough – Ask the Experts

Webinar

Branch Dashboard Walkthrough – Ask the Experts Webinar, an exclusive session just for you to know all that the Branch…

How to Detect When a Screenshot is Taken and Prompt a Share to Increase App Engagement

Blog

As budgets go down, ROI becomes more and more important, and ads are becoming more expensive and less targeted; one channel can be optimized to bring highly engaged, high-intent, no-cost users to your product: user-to-user sharing.

How To Send Branch Events to Adobe Analytics

Blog

With Branch and Adobe Analytics, you can better optimize customer experiences, improve campaign performance, and create a holistic view of end-to-end customer journeys across mobile, desktop, TV, and offline channels. Branch can help you make this partnership one that drives growth and engagement for your mobile experience.

Dive into Deep Linking with Branch (EMEA)

Webinar

Journey with us as we dive 20,000 leagues under the sea to discover deep linking! We’ll explore the basics of…

Dive into Deep Linking with Branch (EMEA)

What’s the Difference? Last-touch vs. Install-touch Attribution

Blog

You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know…