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Apple’s App Store Changes in the EU

Apple announced a number of changes to their App Store policies as a result of the Digital Markets Act. Take a deep dive into Apple’s latest strategy and its implications for the tech industry.

Behind the Magic: How SKAdNetwork Magic Set Up Works

SKAN Magic Set Up uses intricate, innovative technology, so to get more background as well as practical advice for putting it to work, Branch data scientist Blake Schiafone explains how SKAN Magic Set Up works and how Branch customers can use it most effectively for their campaigns.

The Dark Horse of WWDC 2023: Privacy Policies Finally Get Real

At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance "mistakes" (whether accidental or otherwise).