Financial Services Industry
Expert insights and resources to help you thrive in the world of mobile.
Mobile drives value for you and your customers
Feature-rich mobile banking apps save you money, reduce cost to serve, and drive significant value for both your business and your customers.
With just a few taps, consumers can adopt features in real time, save their credentials to automatically log in, and bank on the go. This level of convenience enhances customer satisfaction and fosters long-term loyalty.
Apps put financial services in the pockets of consumers, allowing personalized interactions that ensure consumers receive relevant offers, upsells, and alerts tailored to their individual preferences.
With self-service options at their fingertips, customers are more likely to manage tasks on their own or turn to digital support options like chatbots, alleviating pressure on call centers and reducing cost to serve.
Explore ways that financial brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions. With first-hand advice, industry data, and quick tips, we take the guesswork out of mobile growth.
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Mobile apps provide meaningful benefits and opportunities for finance and insurance companies when it comes to attracting and retaining their customers. The growing number of consumers who download mobile apps is hard to ignore. This report examines the critical role apps play in finance and insurance companies’ customer acquisition and retention strategies, and their positive impact on customer lifetime value.
Payoneer now has detailed visibility into complex user journeys, regardless of the source of conversion. This unbiased attribution ensures that marketing teams are in sync with the latest data and can double down on what’s performing best in terms of conversions and ROI.
46% of Payoneer’s consumers currently use the app, up from 33% in 2020
204K installs driven by Journeys, being the highest contributor, last year
Financial Services Resource Hub
