Branch Discovery
Personalized on-device recommendations
Reach your audiences at the entry point of their mobile ecosystem with unique on-device targeting signals to boost lifetime engagement with your brand
Branch Discovery improves on-device navigation capabilities across OEMs to help users reduce their time to action with first-in-class in-app behavior signals.
- 100% viewable and brand-safe native ads
- Transparent and engaging OEM ad placements
- Validated traffic
Why Branch Discovery?
Intent signals and targeted reach
With advanced app usage signals, pinpoint users with relevant profiles and app interaction patterns to influence them at the exact moment they show intent to engage with the app.
Preserve the user experience
Ads are contextual and rendered natively within their default launchers, allowing users to engage naturally without interruption.
Dynamic, personalized ads
Deliver personalized ads based on app usage, customer journey, geography, demographics, and more.
Fraud-free native ad platform
Because Discovery Ads are embedded directly into the device, the ad system operates within the device itself. This makes the experience faster and enhances privacy protection.
Insights are saved on-device
Built with the future in mind, Branch accounts for cookie deprecation and privacy-first trends by ensuring that all personal data is securely stored on the device, not on servers.
Get users where they want to go faster
Use deep links to route users to a specific page within the app, shortening the conversion cycle and simplifying the customer journey.
Full-funnel advertising
Branch’s reengineered ad server architecture allows our algorithm to build device persona and intent. Advertisers can now leverage targeting depth using on-device behaviors within the native UI of mobile devices. This approach is not only privacy-friendly but also provides an efficient way to target key funnel metrics.
