BRANCH VS Bit.ly
Not your average short link
Run enterprise-grade campaigns with links that never break, comprehensive measurement, and scale built for growth.
100,000+ BRANDS TRUST BRANCH
Turn every link and QR code into a growth engine
Branch has always led the linking game. Now, creating and tracking branded short links and QR codes that fuel growth is easier than ever.
Haven’t checked out Branch in a while? Meet Activation.
Activation
Go beyond basic link shortening. Create branded short links and QR codes that not only look better, but perform better — boosting click-through rates and reinforcing trust in every channel, from social to SMS to offline. Unlike Bitly, Branch routes users seamlessly to the right web or app destination, no matter the device. With advanced tools for link creation, management, and real-time analytics at scale, Branch turns every link into a growth opportunity.
Top brands pick Branch. Period.
Links that do more
Bitly links often stop at web redirects. Branch links always send users to the right place with advanced routing and parameters, powering seamless journeys through landing pages, QR codes, and high-intent traffic across channels.
Enterprise-grade scale & support
From reliability to white-glove support, Branch leads the pack. Run massive campaigns with confidence, backed by experts who scale with you.
Security & privacy leadership
Branch is built for strict compliance: HIPAA eligibility, SOC 2 Type II, GDPR, and CCPA certifications ensure enterprise-level security at every step.
Transparent pricing
No surprise fees, no “gotcha” price hikes. With Branch, you get enterprise features without the hidden costs competitors sneak in later.
Better insights
See what Bitly can’t show. With Branch, you get full visibility into the entire customer journey, beyond just isolated clicks.
Brand-first flexibility
With Branch, your links look and behave exactly how you want. You fully control the domain, appearance, and destination rules across every channel to keep your brand front and center while delivering seamless journeys.
Why use Branch instead of Bitly?
Bottom line: Bitly is stuck in the old playbook. Branch is the only platform built for where marketing is going, not where it’s been.
FAQs
Whether you’re running social campaigns, launching SMS promotions, or connecting offline moments to mobile, Branch gives you the tools to turn every link into a smarter, more valuable touchpoint.
Branch’s support team is renowned in the industry. Our dedicated support team has fast response times and quality expert responses.
Branch goes beyond link shortening. We power every linking use case — deep linking, QR codes, cross-platform attribution, advanced routing, link governance, and enterprise security — all in one platform. This allows you to unify your analytics across the board, consolidate tagging efforts, and take users to the best converting destination. Bitly is great for basic redirects, but it stops there.
Branch Activation works out of the box for web links and QR codes. When you’re ready, you can unlock deep linking, attribution, and advanced controls without overhauling your workflows.
No. Branch links work across web, app, email, SMS, ads, and QR codes to deliver seamless user experiences everywhere your brand shows up.
Branch is HIPAA-eligible, SOC 2 Type II certified, and GDPR/CCPA compliant, so you can safely share links across every channel while meeting the strictest data standards.
Yes — and more. Branch offers custom domains, branded link paths, customizable QR codes, and mobile-optimized landing pages to keep your brand front and center.
Branch uses value-based pricing so you’re not paying for links that don’t drive results. Bitly often charges by volume, even if your links go unused.
Absolutely. Branch supports bulk link creation, editing, and governance so enterprise teams can run global campaigns without breaking a sweat.
Branch delivers cross-platform attribution and lifecycle insights that show the full user journey — acquisition, engagement, retention, and advocacy. Bitly metrics stop at basic click counts.
Any additional questions about the Branch platform?
We’re excited to introduce Branch’s new product offering — Activation. It makes it easy to create branded short links and custom QR codes that shorten your character count, increase click through rates (CTRs), and connect users to content instantly and reliably.
Connecting users to content should be simple, and your links should be something you’re excited to include in your campaigns. Whether you’re looking for clicks, conversions, or brand awareness, the links you use directly impact your success. That’s why you need a fast, reliable way to create short, branded links that work.
Learn how to bring your offline users online and better measure cross-platform user journeys with QR codes.
