Marketing Archives - Page 2 of 81

Unlocking Mobile Growth: Strategies for OTT Success in Competitive Markets

Webinar

Join us for an exclusive webinar where aha media, an OTT platform shares tricks and tips on how to acquire…

How To Measure Your Most Effective Ad Channels

Blog

Brands spend billions annually on promoting their mobile apps to users, and in 2024, more than half of mobile app…

Illustrative image showing how Branch provides visibility into marketing efforts. Before Branch: Attribution limited to "organic" or "uknown" and "ads." After Branch: Attribution visibility across channels, including organic search, email, referrals, mobile web, QR codes, social, and ads.

A Marketer’s Guide to Mobile Growth Maturity

White Paper

In today’s rapidly evolving digital landscape, mobile app growth is critical for businesses striving to meet consumer expectations, outpace competitors,…

A Marketer's Guide to Mobile Growth Maturity

Attribution Doesn’t End at Install

Blog

Install attribution gets a lot of love from marketers and attribution providers alike, and understandably so: Spending on app install…

2024 Mobile Growth Online – Women in Mobile

Mobile Growth Online Series

[Special Edition] Women in Mobile Mobile Growth Online is connecting experts in the field to discuss the most relevant issues…

2024 Mobile growth online website thumbnail

Seizing the Moment: Using QR Codes To Drive High-intent User Acquisition

Webinar

Watch Branch and NBCUniversal Local for a fireside chat! We’ve discussed best practices for driving app acquisition and engagement for…

Why Branch? | Atif Noor – Apna

Case Study

Learn how Apna uses Branch for "fool-proof attribution" and user acquisition across paid and organic channels.

How Are E-commerce Brands Harnessing the Power of CTV?

Blog

Increasing opportunity begs the practical question, how exactly should advertisers view the CTV opportunity? Our Head of Growth sat down with Dimitri Souffan, who leads Business Development at the CTV platform Vibe, to ask some pointed questions about this emerging opportunity.