Seizing the Moment: Using QR Codes To Drive High-intent User Acquisition

Thursday, March 21, 2024

1pm EST | 10 am PST - 1:40pm EST | 10:40am PST

Watch Branch and NBCUniversal Local for a fireside chat! We’ve discussed best practices for driving app acquisition and engagement for news and media brands. Learn how NBCU enhanced app adoption among local viewers and scaled QR codes for 40 apps, leading it to win the 2023 Mobile Growth Awards Best QR Code Campaign award. 

You’ll learn: 

  • The role of mobile apps in news and media
  • Best practices for driving cross-channel app acquisition and engagement
  • Live Q&A


Sophie Frostbaum

Senior Business Strategy Manager @ Branch

Sophie Frostbaum is a Senior Business Strategy Manager at Branch, where she works as an internal strategy consultant, providing data-driven customer insights on enabling and harnessing value via app adoption and engagement. Working with businesses across all verticals, she helps customers develop a playbook on their app-first strategy, leveraging their owned channels to acquire customers with the highest LTV. Prior to joining Branch, Sophie worked in Enterprise Solutions & Analytics consulting, specializing in Digital Transformations. She holds a BBA from Emory University in Finance and Strategy & Management Consulting.

Cathy Rainone

Senior Manager of Audience Retention @ NBCUniversal Local

Cathy Rainone is the Senior Manager of Audience Retention at NBCUniversal Local, where she spearheads the growth and retention strategy for mobile apps and newsletters across 12 NBC stations, 24 Telemundo stations, and 4 NBC Regional Sports Networks. She started her career at NBCU Local in 2012 as a News Editor, later becoming a Manager of Digital Operations. She is a proud graduate of the Craig Newmark Graduate School of Journalism at CUNY.