2024 Mobile Growth Online – Women in Mobile

Simona Ioannoni is a seasoned lifecycle marketer with a background in diverse industries, including ed-tech, fashion-tech at Stitch Fix and fin-tech at Brigit. Passionate about enhancing user experiences and personalization, Simona also enjoys improv and the outdoors.

Rashi Maskara is a Senior Director of Growth at IPSY, world’s largest beauty and personal care subscription company. She is currently responsible for driving retention and engagement strategy that increases customer lifetime value and revenue growth. Prior to IPSY she has worked across early stage startups and strategy consulting.

Krupa Kumar, is a seasoned marketing professional and Senior Product Marketing Manager at Coursera where she leads strategy and execution for Coursera Plus to engage reaching millions of learners worldwide, Krupa proudly contributes to the transformation of education and the creation of inclusive opportunities for learners of all backgrounds. Prior to her role at Coursera, she spearheaded acquisition efforts for TripAdvisor Experiences and played a pivotal role in scaling Houzz Inc. in international markets.

Carolina Mello is a former Head of Marketing for a blockchain company who transitioned to a path of spiritual healing. She dedicated her life to the field of technology before following her heart to pursue a deeper calling. Now, as a certified breathwork guide, somatic movement instructor, and mindfulness teacher, she dedicates her life to helping others heal through self-exploration and actualization

Shannon Cook is the head of product enablement and customer education at Movable Ink, the SaaS industry’s leader in content generation and AI driven-insights for marketers everywhere. Shannon’s team oversees all product training, customer education and help center documentation. Previously, Shannon ran GTM operations for Movable Ink’s mobile suite, owning go-to-market strategy, enablement and training activities across push, in-app and SMS. An Inker for 8 years, she has been described as u201cthe cup of coffee I didnu2019t have yet, but no longer needu201d due to her enthusiasm and problem-solving approach. She lives in Western Massachusetts with her husband, golden retriever and two kittens and u2014 in addition to being mobile marketing’s #1 fan u2014 is a registered yoga teacher, avid reader and big Swiftie.

Ali Giunta is a Principal Product Manager at Amazon Music where she has built tools and features that power automated email, push, in app and lifecycle marketing. Prior to becoming a product manager, she played a pivotal role in new customer growth marketing in Music. Outside of work she is an avid music listener and new mother of an adorable 7-month-old boy who keeps her on her toes.

Katie Patterson founded Happy Medium with two guiding principles: honesty and transparency. With a strong background in media buying and account management, Katie launched and bootstrapped Happy Medium after seeing a need for an authentic approach in the market. Since its inception in 2011, the company has expanded to accommodate its ever-growing list of clients, services and employees, but its guiding principles have stayed at the center of all that Katie and Happy Medium do, while simultaneously achieving more than 800 percent revenue growth in just four years