2024 Mobile Growth Online – Women in Mobile

Wednesday, March 6, 2024

12 PM PST to 1:30 PM PST

[Special Edition] Women in Mobile

Mobile Growth Online is connecting experts in the field to discuss the most relevant issues and strategies in mobile. We ask leaders and innovators from brands you love about their mobile growth strategies and success stories.

In this live 90-minute panel discussion, you’ll hear:

  • How digital experiences can enhance customer loyalty in 2024
  • How businesses can personalize interactions for a more meaningful experience
  • How negative feedback can turn into an opportunity
  • Challenge and stories from women in Martech
  • Advice from our female leaders

1st Panel Discussion: Experience-driven mobile marketing: Putting customers at the heart of your campaign
2nd Panel Discussion: Empowering women in mobile marketing (starts at 45:50min)



Simona Ioannoni

Lifecycle Marketing Director @ TextNow

Simona Ioannoni is a seasoned lifecycle marketer with a background in diverse industries, including ed-tech, fashion-tech at Stitch Fix and fin-tech at Brigit. Passionate about enhancing user experiences and personalization, Simona also enjoys improv and the outdoors.

Rashi Maskara

Senior Director - Subscriber Growth and Retention @ Ipsy

Rashi Maskara is a Senior Director of Growth at IPSY, world’s largest beauty and personal care subscription company. She is currently responsible for driving retention and engagement strategy that increases customer lifetime value and revenue growth. Prior to IPSY she has worked across early stage startups and strategy consulting.

Krupa Kumar

Senior Product Marketing Manager @ Coursera

Krupa Kumar, is a seasoned marketing professional and Senior Product Marketing Manager at Coursera where she leads strategy and execution for Coursera Plus to engage reaching millions of learners worldwide, Krupa proudly contributes to the transformation of education and the creation of inclusive opportunities for learners of all backgrounds. Prior to her role at Coursera, she spearheaded acquisition efforts for TripAdvisor Experiences and played a pivotal role in scaling Houzz Inc. in international markets.

Carolina Mello

Holistic Healing (self-employed) & Mentor

Carolina Mello is a former Head of Marketing for a blockchain company who transitioned to a path of spiritual healing. She dedicated her life to the field of technology before following her heart to pursue a deeper calling. Now, as a certified breathwork guide, somatic movement instructor, and mindfulness teacher, she dedicates her life to helping others heal through self-exploration and actualization

Shannon Cook

Director, Product Enablement and Customer Education @ Movable Ink

Shannon Cook is the head of product enablement and customer education at Movable Ink, the SaaS industry’s leader in content generation and AI driven-insights for marketers everywhere. Shannon’s team oversees all product training, customer education and help center documentation. Previously, Shannon ran GTM operations for Movable Ink’s mobile suite, owning go-to-market strategy, enablement and training activities across push, in-app and SMS. An Inker for 8 years, she has been described as “the cup of coffee I didn’t have yet, but no longer need” due to her enthusiasm and problem-solving approach. She lives in Western Massachusetts with her husband, golden retriever and two kittens and — in addition to being mobile marketing’s #1 fan — is a registered yoga teacher, avid reader and big Swiftie.

Ali Gunta

Principal Product Manager @ Amazon Music

Ali Giunta is a Principal Product Manager at Amazon Music where she has built tools and features that power automated email, push, in app and lifecycle marketing. Prior to becoming a product manager, she played a pivotal role in new customer growth marketing in Music. Outside of work she is an avid music listener and new mother of an adorable 7-month-old boy who keeps her on her toes.

Katie Patterson

Founder and CEO @ Happy Medium

Katie Patterson founded Happy Medium with two guiding principles: honesty and transparency. With a strong background in media buying and account management, Katie launched and bootstrapped Happy Medium after seeing a need for an authentic approach in the market. Since its inception in 2011, the company has expanded to accommodate its ever-growing list of clients, services and employees, but its guiding principles have stayed at the center of all that Katie and Happy Medium do, while simultaneously achieving more than 800 percent revenue growth in just four years


Stephanie Herndon-Rasse

VP of Customer Experience @ Branch

Stephanie champions the philosophy that customer and operational health is synonymous with organizational health. It’s this foundational principle that has shaped her career as an accomplished leader who builds teams that surround customers with support. Stephanie excels in driving retention, operational efficiency, and designing how customers engage with technology partners. Beyond her professional commitments, Stephanie is passionate about keeping Bay Area beaches clean and enjoying all the outdoor activities California has to offer.