Blogs

At Branch, we pride ourselves on cultivating meaningful and valuable relationships with our partners. We prioritize working with like-minded companies that help make us the best-in-class technology in the market.

This article was originally published on App Growth Summit. It’s common for companies to slash their budget during times of economic uncertainty. According to a recent survey, companies reported reducing marketing budgets by about 6% in 2021. But is it the right thing to do? In 1999, Tony Hiller analyzed the marketing and advertising data… Read more »

As we consider the future, the first place we look is to you, our customers and partners.

SEO teams, we understand you have a lot on your plate: But you may have also faced another challenge when it comes to balancing user experiences and analytics. When you turn on deep linking from mobile search to your app, you lose key attribution insights. The SEO Dilemma: Experience vs. Attribution Should you turn on… Read more »

Robert Collins, Director of Customer Success for Strategic Accounts, has been with Branch for three and a half years. He’s an active part of Branch: from influencing our product innovation, to building our culture, to running a dynamic team, Robert has touched a lot of the Branch business. When he isn’t at work, he spends… Read more »

Branch is proud to be named in the Top 100 Companies with Inclusive Benefits by Mogul. Our goal from day one has been to evolve the worldwide mobile ecosystem, and we view the support of our global team as a top priority to reach that goal. This award recognizes that the benefits we put in… Read more »

Mastering iOS ad campaign measurement: Strategies for setting effective conversion values and optimizing campaign performance with SKAN 4.0.

Comparably has revealed another set of Best Places to Work awards. This set of end-of-year honors recognizes the most outstanding workplaces of 2022: Best Company Culture, Best CEOs, Best Companies for Women (according to female employees), and Best Companies for Diversity (according to employees of color). We are happy to announce that Branch has been… Read more »

Brian Garcia (he/him), Team Lead for Latin American (LATAM) and Enterprise Customer Success, has been with Branch for over three years. In his time here, he’s grown personally and professionally and has been a builder of Branch culture. An avid gym-goer, hot yoga enthusiast, and runner, Brian is always achieving great things in and out… Read more »