Blogs

We were named top three for “Best Company Outlook” and top 10 for “Best Places to Work in the Bay Area.” We always look forward to feedback from the Branch team, and we’re thankful that our team continues to demonstrate such strong confidence in Branch.

In this guest blog, Sigal Bareket shares her personal, lifecycle marketing experience and the specific methods her teams at Afterpay, Lyft, and Fast Growing Trees found impactful to connect and engage with users.

Mobile in 2023 can seem a bit daunting, but with a few tweaks to your marketing strategies, growth is still on the horizon. The world of mobile is a world of possibility, so let’s get started!

We asked Sarena how she’s grown at Branch and dove into what motivates her to be a strategist for Branch customers in sales calls and beyond.

With the existence of several versions of SKAN comes the challenge of understanding the attribution data it generates alongside every other attribution source. Enter Unified Analytics.

In the changing realities of our time, marketers are struggling with the new reality of measurement and how to take action. So, how do you make the shift into a privacy-centric future?

We’ve unveiled a new set of dashboard improvements! The latest improvements will give you flexible access to powerful data while also saving you time.

OTT advertising offers a new opportunity for marketers to engage with their audience and deliver personalized and targeted messages directly to their living rooms. Having an MMP like Branch is essential for measuring the impact of CTV ads across multiple devices and channels, enabling marketers to optimize their ad spend and create more effective campaigns.

By using product feeds, retailers can place their products directly in front of users who are searching for a specific product, resulting in high conversion rates for ecommerce brands.