Blogs

With Branch and Adobe Analytics, you can better optimize customer experiences, improve campaign performance, and create a holistic view of end-to-end customer journeys across mobile, desktop, TV, and offline channels. Branch can help you make this partnership one that drives growth and engagement for your mobile experience.

Ahmed Nawar, Senior Engineering Manager and Branch comedian, has been with Branch for seven years. We dove into his experience growing that team at Branch, and what makes Branch different from other employers.

QR codes have had one of the biggest technology comebacks in history. It’s now common for people to scan QR codes to read digital menus, make mobile payments and app purchases, complete registrations/donations, and even learn more about products and events. QR codes are barcodes with unique URLs that users can scan to be taken… Read more »

You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know which type is best. Here, we examine the differences between LTA and ITA and explain why last-touch attribution is the best method to use. We’ll cover: Which attribution methods are most common? Attribution is the… Read more »

Quick response (QR) codes can adorn everything from storefronts and receipts to menus and bus stops. A QR code can help transform a transactional moment in time into a relationship, but many QR codes are not optimized for building app engagement. App users have higher conversion and engagement. And you can offer them a better… Read more »

We are thrilled to announce that Branch has been honored with our fourth award from Top Workplaces: the Top Workplaces USA 2023 award. We’re honored to be recognized on this prestigious list. “Scaling Branch’s culture alongside the business has been, and continues to be, incredibly important,” says Mada Seghete, Co-founder and VP of Marketing at… Read more »

Opening an installed app from a browser is known as deep linking, and this guide explains how to deep link into your Android app from the mobile web.

Tim Chingos, senior director of business operations, is one of the most tenured employees of Branch. He started just 10 months after our founding. Tim has seen Branch grow from 20 employees to over 500, evolve from a scrappy startup to a well-founded enterprise, and blossom into a global company with a passion for innovation.… Read more »

The Branch dashboard provides a basic WYSIWYG view editor that allows you to change the color, size, and orientation of the key elements that make up a Journeys smart banner. At the same time, harnessing the power of Branch’s CSS editor tool gives you much more flexibility and granular control over every aspect of your… Read more »