Blogs

Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million mobile apps globally, with 3.5 million on Google Play and 2.2 million on iOS. To increase mobile user acquisition rates in such a saturated market, you need to refine your existing strategies.

Annie Wang from Picsart breaks down her company’s approach to SKAN 4.0 and gives advice on how to prepare for SKAN now and into the future.

As budgets go down, ROI becomes more and more important, and ads are becoming more expensive and less targeted; one channel can be optimized to bring highly engaged, high-intent, no-cost users to your product: user-to-user sharing.

Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.

Senior Enterprise Account Executive Mirko Brinker has been with Branch for two years, and recently celebrated a promotion before moving to Singapore with the company. In this interview, we covered everything from his career growth at Branch, furthering his education, relocating to Singapore, and his career advice for lifelong learners. What does a normal day… Read more »

The expectation of personalized and seamless experiences when interacting with brands has become increasingly prevalent in today’s digital age. Users are no longer satisfied with a generic, one-size-fits-all approach to marketing and engagement. Instead, they expect brands to understand their unique needs and deliver tailored experiences based on their preferences.

We analyzed 20+ brands across verticals and how they are using deep linking across their mix of marketing campaigns. We identified some common patterns, interesting data-backed best practices, and unique use cases that you could replicate. Here are 10 tactics to drive mobile app downloads while engaging customers and delivering brand value in competitive markets.

Once you have built a mobile app and released it out into the world, the next step is finding and engaging users so you can generate revenue. This is where a mobile app analytics tool comes into the picture. The insights you gain from your mobile app data are instrumental in making your app more… Read more »

Today, we are proud to share that Branch was honored with three Comparably awards, determined by anonymous employee feedback surveys on the Comparably site. Branch has been honored with Best Engineering Teams, Best Marketing Teams, and Best Sales Teams.