Blogs

We are proud to announce that Branch is the only mobile measurement partner (MMP) to support the newest Pinterest conversion events with the Pinterest API for Conversions. Our customers can now access 10 different conversion events, compared to the three previously available.

Increase app installs and customer lifetime value with Branch Deepviews. Create custom branded web splash pages that enhance mobile traffic and drive higher click-to-install rates.

Getting downloads is so much easier than retaining users. This is why mobile app onboarding is so important. Onboarding is the process of introducing users to your app and guiding them through its features and functionality. Done right, it can help increase user engagement, drive revenue, and improve retention.

Discover the key themes from Apple’s WWDC 2023 and their impact on the mobile industry. Dive into notable privacy updates, Vision Pro, iOS 17 and iPadOS 17, and Apple’s new Macs.

Comparably has revealed another set of Best Place to Work awards; their sixth-annual “Best Leadership Teams” and their sixth-annual “Best Companies for Career Growth.” By anonymous employee ratings, Branch has been honored with both awards in the small/mid-sized company category.

When done right, app marketing yields higher conversion rates, improved advertising ROI, and increased customer lifetime value (LTV). App user acquisition and engagement also have significant bottom-line impact: Branch’s Mobile Growth survey found that app users are over three times more valuable than non-app users — and they’re less likely to churn.

We are excited to share that Branch has been honored for the second time on the Fortune Best Workplaces in the Bay Area™ list. This marks our fourth time being named on Fortune Best Workplaces lists.

At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance “mistakes” (whether accidental or otherwise).

App Store Optimization helps users discover and choose your app. Learn how to turn your app store listing into a high-performing digital storefront.