Blogs

Yadush Bose, senior field marketing manager for APAC and MEA regions, has been with Branch for two years. In this interview, we dive into his perspective on work, his balance with sports, and his passion for the Branch mission.

As a company, Branch’s core mission has long been to build a more connected, open, and relevant digital ecosystem. While this may seem like a lofty goal, we’ve made it tangible by offering Branch linking completely free to tens of thousands of apps. We’re excited to now include our ads measurement (MMP) product, also completely… Read more »

Given the current privacy landscape, should mobile marketers abandon paid advertising altogether? The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.

How does Apple’s removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

Over the past few years, Google has been working to move businesses to Google Analytics 4, the newest version of their web and app analytics tool. While GA4 offers benefits like improved cross-platform measurement, we know there’s no such thing as a simple product migration. Learn how to integrate Branch with GA to keep getting the data and insights you count on from Branch.

ChatGPT has been on everyone’s radar recently, but how can mobile marketers use it (or not use it) to contribute to mobile growth strategies? We asked three mobile growth leaders for their advice.

Our VP of Global Talent Acquisition, Michelle Rife, shares her experiences in India. The Branch India team is growing fast, with an emphasis on collaborative culture, sustained career growth, and providing meaningful impact on our company mission.

Adam Landis, our Head of Growth, sat down with David Philippson, CEO and co-founder of Dataseat, and asked him to share what the forward-looking mobile growth leaders are doing — and how they’re planning to prepare for the inevitable future of post-privacy measurement.

In the past years, especially after the pandemic, travel—both the ways in which consumers engage with travel brands and the experiences they expect from travel companies—has become more convenient, flexible, and personal. While travel apps have been successful in driving installs, user engagement and retention continue to be a challenge for many marketers. To help you get answers, we identified five strategies that are moving the needle in travel apps.