Blogs

Simon Thillay, Head of ASO at AppTweak, explains concepts for measuring the actual incrementality of Apple Search Ads. He shares some valuable insights on how App Store developers can effectively measure the effect of Apple Search Ads.

Are your customers experiencing interruptions in their mobile experience? The Branch and Movable Ink integration is here to ensure a smooth, seamless customer journey using automated data feeds and deep linking.

Marketers are still expecting to spend their marketing dollars in paid channels this year despite the pressure to deliver higher ROI. To help support this need, tactics to drive retargeting and reengagement should be high on the minds of mobile marketers.

With over one billion monthly active users, TikTok has become the fastest-growing social media app. The entertainment platform presents a unique opportunity for mobile marketers to promote their mobile apps to younger audiences.

This week, Branch hosted 70+ mobile industry leaders for our first ever Leaders in Mobile Growth (LIMG) Melbourne event.

We are excited to share that Branch has been honored on the Fortune Best Workplaces for Millennials™ list.

Branch will end support for all TUNE services on September 4, 2023. Follow these steps to migrate from the TUNE SDK to the latest version of the Branch SDK.

Devesh Pant, partnerships manager in the APAC region, has been with Branch for five years. In this interview, we dive into his perspective on perseverance and resilience, his passion for the APAC team, and the value he places on interpersonal relationships.

Discover the power of attribution windows and their role in measuring campaign performance, optimizing ad spend, and enhancing user experiences through deep linking. This blog post covers attribution basics and how to configure attribution windows in your Branch dashboard.