Blogs

It’s an honor for Branch to once again unveil the winners of the Mobile Growth Awards. Thank you to our judges who narrowed it down to just eight winners. These brands have showcased their efforts from the past year and exemplify the spirit of innovation and growth.

Since late October 2022, the mobile industry has been abuzz with the exciting news of SKAdNetwork 4.0’s release. Not only does this present an opportunity for those in mobile marketing to revamp their strategies, but SKAN 4.0 also presents many questions about how mobile measurement partners (MMPs) like Branch plan to support the latest changes in addition to previous versions of SKAN.

When it comes to innovation, it’s often best to look beyond your own industry and learn from other growth leaders. It turns out that lessons learned from global leaders in fintech, e-commerce, and entertainment brands like Spotify and TBS might be directly applied to players in entirely different industries — including sports betting and gambling.… Read more »

With so many options at your disposal for gathering data and analytics, it is easy to be overwhelmed by the possibilities or confused about where to begin. With Branch, it’s easy. Once you’ve integrated our SDK, you can capture a wide range of app and web events. With a carefully planned data capture strategy, you… Read more »

In most cases, hearing the words, “Quit slacking!” would be a bad thing. Except, in this case, we strongly encourage you to start slacking — with Branch’s Slack app! The Branch Slack app gives you the power to quickly and easily create Branch links from anywhere in Slack. Now, you can continue the conversation and… Read more »

We are honored to be named a 2022 Technology Fast 500 recipient by Deloitte. This award program recognizes 500 of the most innovative, fastest-growing companies across North America. Branch ranked on the Technology Fast 500 for the third year in a row after ranking third-fastest growing company on our inaugural Fast 500 list inclusion in… Read more »

For the third straight year, Branch’s Mobile Growth Awards have showcased innovative and thoughtful leadership in the mobile space. The winners of the awards, which honor companies that are driving growth and innovation in the mobile space, will be announced in December.

To grow your mobile app, you must make data-driven decisions with data you trust. With the help of a mobile measurement partner (MMP), you can accurately gather, analyze, and optimize data to make critical strategy decisions about your ad campaigns by first understanding which ads are driving the best ROI. However, finding the right MMP… Read more »

Our APAC region’s culture, career perspectives, and team dynamic are huge assets to the company that we are excited to highlight with testimonials and photos submitted by our team.