Blogs

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need to do to take full advantage of all the changes.

What metrics matter most through the customer lifecycle, from broad brand awareness to user retention? We gathered real-world tips from marketing and growth experts featured on the How I Grew This Podcast, hosted by our very own CMO and co-founder, Mada Seghete.

As Branch’s first lawyer, Cathleen has worn many hats. From privacy compliance to legal support for the HR team, she’s played an integral part in growing Branch. Read her story.

We share everything you need to know about Apple’s iOS 16.1 release (as well as SKAN 4.0) since the initial announcement at WWDC 2022.

Media Mix Modeling (MMM) is a well-established marketing measurement approach that has existed for decades, but over the last year, “next-generation MMM” has been quietly gaining steam in the world of mobile. This key marketing tool can help marketers understand how different channels impact business outcomes. MMM provides insights into how various marketing initiatives work… Read more »

Ad fraud is continuously evolving. As marketers get more sophisticated, so do the fraudsters. Part of battling fraud is monitoring metrics so you can ask the right questions and find inconsistencies. Of course, identifying real versus fake clicks and being able to detect downstream fraudulent activity — and doing all this in real time — is not easy. But this is something Branch takes very seriously.

Branch Honored With Four New Comparably Awards: Best Company for Happiness, Compensation, Perks & Benefits, and Work-Life Balance

These include pre-configured export reports, report previews, the ability to view a local currency alongside USD, and a few other notable analytics improvements. The changes are focused on helping improve your user experience and save you time whenever possible.

In honor of Hispanic Heritage Month, Pablo Viera, an Account Executive at Branch, shares his story of coming to the United States and finding his niche in the tech market.