Blogs

Privacy regulations have dramatically expanded in recent years as consumers worry more about sharing their personal information and how that information is used. In response, marketers are looking for ways to navigate privacy changes while still addressing customer needs. While this may seem like a power struggle between marketers and consumers for data, it’s in… Read more »

The much-anticipated release of iOS 16 in the fall of 2022 is set to impact user experiences and change the mobile landscape. With iOS Private Relay, ATT compliancy requirements, and new Pasteboard Access Permissions on the way, we at Branch are committed to ensuring our customers stay ahead of the curve and continue to deliver seamless user journeys

We know that getting mobile website visitors to download and use your app can be a challenge, so Journeys focuses specifically on helping drive app growth and engagement by turning your mobile website into your largest source of app installs. Journeys is one of the most popular products at Branch because it offers customizable, flexible,… Read more »

When it comes to mobile growth, there are no better lessons than those shared directly from people who have gone through it and seen success for themselves. We compiled some of the best advice from the How I Grew This podcast, hosted by our very own CMO and Co-founder, Mada Seghete.

CTV is the fastest-growth video channel for advertising. So, is it time to add OTT and CTV to your marketing campaigns? Get set up for success, learn best practices, and understand streaming advertising trends in this blog.

Since starting at Branch in 2017, Amanda has been promoted three times and worked across sales, marketing, and product and even took an opportunity with another company in the mobile space before returning to Branch.

Sports betting isn’t something new in the Australian market. However, COVID-19 and the proliferation of internet-enabled devices, especially smartphones, are pushing online betting companies both large and small to work at breakneck speeds to adapt to the new normal of today.

Branch has been named to Forbes’ 2022 Cloud 100 list, the definitive ranking of the top 100 private cloud companies in the world.

Everybody reading this blog probably already knows what we mean when we talk about an MMP. In case you’re wondering, an MMP is a “mobile measurement partner.” Now, if we mention an MLP, probably only a few will know what we mean. MLP stands for “mobile linking platform,” a powerful deep linking and attribution tool… Read more »