Blogs

We’re excited to tell the story of Branch’s Director of Finance Operations, Sarah Jimenez. She shares her career arc at Branch, her passion for tennis, her unique leadership style, and much more.

The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In some regions, like Brazil, India, and Indonesia, Android is even more dominant with over 85% market share. With over 250 million Android smartphones shipped last year, Samsung is the… Read more »

Here’s a breakdown of key items you should consider avoiding when constructing your mobile user experience.

When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article, you can ensure your social media posts are compelling – and get the desired results.

Learn about the effort and complexity behind Branch and Adobe’s integration. We also explore Branch and Adobe’s integrated customer support and share a few report formats that can help.

Get a recap on the ATT story so far, learn whether ATT consent is still valuable, and explore what happens when an app removes the ATT prompt.

In the Evolution of MMPs panel at the App Growth Summit Berlin 2022, the largest mobile attribution companies had an open discussion about the evolution of measurement on iOS, what might be on the way for Android, and the role of the MMP in a privacy-centric world.

In honor of Pride Month, we’re excited to share the story of Daniel Michalek, Branch’s Legal Operations Manager. He opens up about his experiences at Branch, company culture, how allies can support the LGBTQ+ community, and much more.

Learn what the Flutter framework is, how it works, and how we support developers with our Branch Flutter SDK.