Blogs

Media companies are vying for consumer attention like never before. Let’s look at how to get new viewers into your app.

Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more about how these changes impact the mobile marketing world!

Onboarding is defined by the interactions that set the stage for long-term customer value. Personalized onboarding goes even further — users receive hyper-relevant information to keep them engaged and marketers learn which actions get customers to convert and, ultimately, stick around.

It’s during Pride Month that many, including Tom Allegretti—Branch’s Director of Talent Operations and Program, take the time to reflect on why bringing your whole self to work is so important and valuable.

When Apple announced “Universal Links” in its WWDC pitch back in 2015, we were excited to incorporate it into the Branch deep linking platform. Little did we know how complicated it would be to get it working, so we thought we’d share a guide on how to do it to help.

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next.

Tracking the right events with your MMP is one of the highest-leverage things you can do to understand campaign performance. Here’s how to think about which ones matter.

I’m excited to share the story of Cynthia Chiang, Branch’s Senior Marketing Manager. Cynthia joined the marketing team six years ago and it’s been incredible to see how her career has grown along with the company, as she’s made huge impacts on our team, culture, and the way we market Branch. In honor of AAPI… Read more »

SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus on creating content and designing pages that match user intent. If you can convert those users into app users, your return on investment is even higher because app users tend to be more loyal and buy more often.