Blogs

Branch is excited to announce we’ve been named a Power 100 affiliate partner by Awin, an open marketplace for businesses to manage any type of online partnership for more sales and revenue. Branch was selected as one of 100 featured affiliate partners amongst 240,000 in over 35 countries across TikTok creators, price comparison sites, niche… Read more »

GoMechanic is one of the largest auto aftermarket startups in India and with over 1 Million downloads on the play store, their mobile app is a key part of their growth strategy. To fuel their marketing efforts and resolve challenges like higher cart abandonment, maintaining high LTV to CAC, GoMechanic leverages Branch’s mobile linking platform (MLP).

We’re thrilled to share the story of Ariana Goodell, Branch’s Legal Director of Commercial. She leads the commercial legal function, providing strategic and tactical advice to our sales executives and commercial counsel while scaling and streamlining contract review processes. If you’d like to work with amazing people like Ariana, check out our open roles.

Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In the new version, they revised an earlier announcement around enforcing the AD_ID permission for continued GAID (Google Advertising ID) access on Android 12. In a nutshell, the updates we noted earlier this year are now… Read more »

We’ve all experienced painful logins with forgotten passwords or logging in with Google and Facebook. How about the frustration of logging into an app on your smart TV with a remote by selecting individual letters from an on-screen keyboard? It doesn’t have to be this way. The dreaded on-screen keyboard…   Once a user is… Read more »

As one of India’s premier card gaming platforms, Rummy Passion hosts thousands of rummy players and pays out millions of rupees every day. The Rummy Passion team, based in Chandigarh and Gurgaon, is composed of more than 100 professionals with years of experience across the Indian, British, and American gaming industries. Their passion for gaming… Read more »

Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.

In this blog, part one of a three-part series, we’ll examine the potential use cases of an app referral program and why it might be worth investing in one.

At this year’s Super Bowl, crypto was everywhere, and Coinbase is getting most of the follow-up buzz thanks to a quirky commercial that featured nothing more than a simple, color-shifting QR code bouncing around on a black screen.