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Persona

A smartphone surrounded by diverse user icons and social media logos, set against a heart-themed red background.
Blog
Finding a romantic partner and gaining app users may seem unrelated on the surface, but the two processes have more in common than one might think.
Re-engage Newly Acquired Users After the Holiday Season
Blog
As the dust settles on one of the most crucial times for app growth, how do we keep up with the momentum throughout the rest of the year?
Branch Raises 0 Million at  Billion Valuation to Crack Open Walled Gardens
Blog
Since its inception, the world wide web has opened up the internet to everyone. It makes it possible for all of us to connect, share, and communicate like never before in history. The introduction of the mobile smartphone made that even easier: suddenly, you can have the world’s information in your pocket and get instant… Read more »
Multiple phones screens showing app using Journeys smart banners
Blog
This is the first in a five-part series that will help you bring advanced customization to these banners.
Phone stylized with content popping out of it
Blog
We’re excited to announce that Branch customers can now get deeper insights from their Snapchat campaigns thanks to the introduction of our integration with Snap Advanced Conversions.
Branch is Ready for Custom Product Pages from Apple
Blog
At Apple’s annual Worldwide Developer Conference (WWDC) in June, the company announced two new iOS 15 App Store features that they planned to release toward the end of 2021.
Travel App
Blog
The COVID-19 pandemic took a major toll on the airline industry, with travel rates dropping around the globe. However, this pause in service as usual presented airlines with the opportunity to change the way they do business for the better.
How to Drive Growth on Mobile
Blog
I was fortunate enough to be able to give PandaConf’s keynote speech at Web Summit 2021 and share some of my insights about where mobile is and where it’s going.
Branch Tools that Drive Desktop Web Visitors to Your App
Blog
Branch has made the transition much easier with products specifically designed to facilitate the jump from a desktop website to a mobile app.