Blogs

App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

BWS, Australia’s largest liquor retailer, drove over 300,000 new app downloads and increased online sales by 49% by partnering with Branch. Learn more in the blog post.

Apple announced new changes at WWDC 2021, including what’s to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

Discover how Rebel Foods’ EatSure app revolutionizes food delivery to ensure safety and variety using Branch linking and measurement.

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes next.

Learn tips and tricks for mobile retention to boost user LTV and in-app revenue.

We’re excited to announce our partnership with AWS. Learn how this partnership can improve your mobile marketing campaigns and user experience.