Blogs

Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.

Branch is sending a BIG congratulations to Peet’s Coffee on their revamped Peetnik Rewards program and the relaunch of their mobile app!

Both NativeLink and App Clips bridge the gap left by Private Relay, deep linking users to their destinations in very different ways. Both also have individual strengths that make them unique.

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook’s app campaigns.

There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.

Check out how Licious uses Branch links in their referral program on WhatsApp to enable their users to seamlessly share Branch Referral Links with their friends and family via social media channels while also driving new installs and boosting sales volume with minimal effort.

Licious, India’s largest tech-first, full-stacked direct-to-consumer (D2C) fresh meat and seafood brand based out of Bengaluru, India has always been ahead of the curve in disrupting the animal protein industry in India. When it first appeared on the scene in 2015, its goal was to delight Indians with an unprecedented range of fresh meats and seafood delivered right to their doorsteps.
Licious is always differentiating itself with the most cutting-edge technologies. This is what ultimately led it to leverage Branch’s mobile martech solutions to change the game of meat and seafood delivery in India.

Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.

Learn about Branch’s brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with Apple’s Private Relay changes.