AWS and Branch Partner to Accelerate Advertising and Marketing Transformation

At Branch, we pride ourselves on cultivating meaningful and valuable relationships with our partners. We prioritize working with like-minded companies that help make us the best-in-class technology in the market. This is why we’re excited to announce we’re expanding our AWS partnership into the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.

AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad-serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners, helping accelerate their production launches and get faster time to value.

With Branch links behind all marketing communications, customers have a consistent platform to capture comprehensive attribution data to accurately measure the impact of those efforts.

“We’re thrilled to see two of our partners come together. The powerful combination of Branch’s deep linking and attribution platform with the reliability of AWS allows us to own the app install experience from end to end and improve the customer experience for our members.” — Chelsea Meissner, Targeted Marketing Manager at Chipotle.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area like Branch.

Our mobile linking platform (MLP) and mobile measurement partner (MMP) solutions optimize customer experience and measure the impact of marketing efforts, built on the reliable foundation of AWS:

  • Measure comprehensively: Branch solves growing gaps in attribution by matching important in-app events to the channels and campaigns that drove them.
  • Eliminate broken customer experiences: Intelligent linking is a critical component in delivering personalized, seamless experiences that drive higher engagement and performance across all channels.
  • Bridge offline and online: Consumer habits have changed rapidly. Their expectations for touchless engagement must integrate offline communications with an app and extend the life cycle of those moments.
  • Aggregate all your data in the cloud: Campaign management platforms are siloed and hard to reconcile. With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.

One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third-party data or tools to better manage first-party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Branch.

Branch customers can also leverage our products in AWS Marketplace, Amazon’s mobile ad network, SES, and Amazon Fire. With the help of AWS, we provide a complete cloud services and cloud management portfolio to give enterprise customers fast, flexible access to the cloud.

“This is only building upon what is already proven to be a valuable partnership for our customers. With our competencies in Digital Customer Experience, Retail, and now Advertising and Marketing, Branch and AWS together are supporting the future of mobile marketing at scale.” —  Michelle Lerner, Sr. Director Business Development at Branch.

Support of AWS for Advertising & Marketing is our latest advancement in supporting customers. Customers can use Branch with AWS for Advertising & Marketing here.