Blog
In the past years, especially after the pandemic, travel—both the ways in which consumers engage with travel brands and the experiences they expect from travel companies—has become more convenient, flexible, and personal. While travel apps have been successful in driving installs, user engagement and retention continue to be a challenge for many marketers. To help you get answers, we identified five strategies that are moving the needle in travel apps.
Blog
Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million mobile apps globally, with 3.5 million on Google Play and 2.2 million on iOS. To increase mobile user acquisition rates in such a saturated market, you need to refine your existing strategies.
Case Study
Thanks to Branch, 6thStreet — the largest omnichannel e-commerce destination that offers high-street fashion and beauty brands in the United…
Blog
We analyzed 20+ brands across verticals and how they are using deep linking across their mix of marketing campaigns. We identified some common patterns, interesting data-backed best practices, and unique use cases that you could replicate. Here are 10 tactics to drive mobile app downloads while engaging customers and delivering brand value in competitive markets.
Blog
Sports betting isn’t something new in the Australian market. However, COVID-19 and the proliferation of internet-enabled devices, especially smartphones, are pushing online betting companies both large and small to work at breakneck speeds to adapt to the new normal of today.
Blog
GoMechanic is one of the largest auto aftermarket startups in India and with over 1 Million downloads on the play store, their mobile app is a key part of their growth strategy. To fuel their marketing efforts and resolve challenges like higher cart abandonment, maintaining high LTV to CAC, GoMechanic leverages Branch's mobile linking platform (MLP).
