Domino’s Indonesia Drove 29% New User Growth at Half the Cost Using Branch

By partnering with Branch, Domino’s Indonesia has had 29% new user growth on average each quarter since Q1 2021. They have clear visibility into each of their marketing channels, which allows them to analyze high-performing platforms and double down on those to maintain the desired CPR.

Domino’s Indonesia also reduced their CPR by half after the geofencing setup changes for targeting. They’ve maintained a strong range of 10% to 20% CPR in the past six months.

  • 29% new user growth on average each quarter since Q1 2021
  • 10% to 20% CPR in the past six months