RIP Fingerprinting in 2024: How Should Advertisers Prepare?

Thursday, October 26, 2023

9:30 AM

2024 will be the year that Apple’s Privacy Manifests and Google’s Android Privacy Sandbox come to life. Consequently, 2024 will also be the year that fingerprinting for attribution and ad targeting on mobile will die.

In this webinar we’ll explore the seismic shift this will create for advertisers and how they should prepare, including:

  • The evolution of SKAN and how advertisers have successfully adopted it
  • What is the Android Privacy Sandbox and how should advertisers prepare?
  • The future of ad targeting on mobile and considerations when selecting partners
Want to know more? Sign up to watch this on-demand!


Peggy Anne Salz

Founder @ MobileGroove

Sergio Serra

Head of Product @ InMobi DSP

Adam Landis

Head of Growth @ Branch

James Cooper

Director @ Business of Apps