Blog
Discover the key themes from Apple's WWDC 2023 and their impact on the mobile industry. Dive into notable privacy updates, Vision Pro, iOS 17 and iPadOS 17, and Apple's new Macs.
Blog
At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance "mistakes" (whether accidental or otherwise).
Blog
In the changing realities of our time, marketers are struggling with the new reality of measurement and how to take action. So, how do you make the shift into a privacy-centric future?
Blog
Since late October 2022, the mobile industry has been abuzz with the exciting news of SKAdNetwork 4.0’s release. Not only does this present an opportunity for those in mobile marketing to revamp their strategies, but SKAN 4.0 also presents many questions about how mobile measurement partners (MMPs) like Branch plan to support the latest changes in addition to previous versions of SKAN.
Blog
You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry-leading MMP and a partner that you can be proud to work with.