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Why Privacy Matters When Choosing an MMP

Engaging with a privacy-forward mobile measurement partner (MMP) will minimize disruption to your business and help you navigate the industry and its regulatory landscape. 

The Dark Horse of WWDC 2023: Privacy Policies Finally Get Real

At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance "mistakes" (whether accidental or otherwise).

How Branch Simplifies SKAN 4.0

Since late October 2022, the mobile industry has been abuzz with the exciting news of SKAdNetwork 4.0’s release. Not only does this present an opportunity for those in mobile marketing to revamp their strategies, but SKAN 4.0 also presents many questions about how mobile measurement partners (MMPs) like Branch plan to support the latest changes in addition to previous versions of SKAN.  

When You Work With Branch, Your Data Is Yours. Period

You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry-leading MMP and a partner that you can be proud to work with.