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WWDC 2025:
The Shiny, The Sharp, and the Subtle Shifts in Attribution and Privacy

Apple’s WWDC25 delivered the usual fanfare — Liquid Glass, subtle AI enhancements, new OS naming semantics, and all the polish you'd expect. But underneath the surface-level sparkle, two important updates caught our attention in the attribution space: one that was expected and thoughtfully detailed (AdAttributionKit), and another that was buried in privacy language but potentially seismic (Safari fingerprinting protections).

How To Prepare Your Brand for Personalized AI

The risks are real, but the opportunities are vast for personalized AI. By learning from SEO’s past, brands can turn personalized AI’s disruption into a competitive edge. Start prepping now.

3 Emerging Trends in the Next Evolution of Advanced Personalization

In partnership with Braze, we’re exploring the next evolution of personalization—where relationships matter more than clicks, and intelligent systems become the new curators of experience. Below, we unpack three emerging trends that are poised to redefine marketing as we know it.

The Future of Measurement

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.