Privacy Archives

How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google’s PMax and Meta’s ASC

Blog

In this interview, we discuss today's most effective performance advertising products, Google's PMax and Meta's ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.

The Future of Measurement

Blog

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.

From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024

Blog

Explore Apple's AdAttributionKit and the latest from WWDC 2024. Discover reengagement advancements, developer tools, and more.

What Marketers Need To Know About Privacy Sandbox: A Conversation With Google

Blog

Stay updated on Google's Privacy Sandbox, a key initiative redefining digital ads with a focus on user privacy. Learn its impact on ad attribution.

WWDC 2024: Predictions on Apple’s Announcements

Blog

Get ready for WWDC 2024! Discover our predictions on Apple's upcoming announcements, including SKAN 5, Privacy Manifest, Vision Pro, and AI integration

Advanced Compliance for Healthcare: Safeguard Your Data With Branch

Blog

For highly regulated industries like healthcare, ensuring the security and privacy of user data is non-negotiable. Branch’s pioneering Advanced Compliance solution enables healthcare companies to drive mobile growth while building trust and fulfilling compliance goals.

Mobile Apps and Healthcare: Maximizing Revenue and Efficiency

Blog

Forward-thinking healthcare organizations are leveraging Branch’s mobile linking and measurement solutions to unlock new opportunities for improved customer experiences and operational efficiencies while driving compliance.

Google’s Privacy Sandbox and the User Lifecycle: Thriving in a Post-Identifier Deprecation Landscape

Blog

Google's Privacy Sandbox prompts marketers to adapt strategies post-third-party cookies and GAID deprecation. Explore the implications.

Uncovering Google Privacy Sandbox – Candid Conversation With Experts

Webinar

Curious to know what lies ahead for Google’s Privacy Sandbox? With the continuous shifts in privacy and mobile advertising, keeping…

Why Privacy Matters When Choosing an MMP

Blog

Engaging with a privacy-forward mobile measurement partner (MMP) will minimize disruption to your business and help you navigate the industry and its regulatory landscape.