Privacy Archives

Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement

Blog

Learn how Branch's Predictive Aggregated Measurement (PAM) provides privacy-safe attribution and real-time insights to optimize iOS campaign performance.

Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

Blog

As privacy standards evolve, managing "noise" in Google’s Privacy Sandbox is crucial for marketers. Learn how to adapt and optimize.

The Role of Data Clean Rooms in the World of Advertising

Blog

Explore the concept of a data clean room, how it works, and how it is used in the world of advertising.

How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google’s PMax and Meta’s ASC

Blog

In this interview, we discuss today's most effective performance advertising products, Google's PMax and Meta's ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.

The Future of Measurement

Blog

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.

From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024

Blog

Explore Apple's AdAttributionKit and the latest from WWDC 2024. Discover reengagement advancements, developer tools, and more.

What Marketers Need To Know About Privacy Sandbox: A Conversation With Google

Blog

Stay updated on Google's Privacy Sandbox, a key initiative redefining digital ads with a focus on user privacy. Learn its impact on ad attribution.

WWDC 2024: Predictions on Apple’s Announcements

Blog

Get ready for WWDC 2024! Discover our predictions on Apple's upcoming announcements, including SKAN 5, Privacy Manifest, Vision Pro, and AI integration

Advanced Compliance for Healthcare: Safeguard Your Data With Branch

Blog

For highly regulated industries like healthcare, ensuring the security and privacy of user data is non-negotiable. Branch’s pioneering Advanced Compliance solution enables healthcare companies to drive mobile growth while building trust and fulfilling compliance goals.