Uncovering Google Privacy Sandbox – Candid Conversation With Experts

Curious to know what lies ahead for Google’s Privacy Sandbox? With the continuous shifts in privacy and mobile advertising, keeping pace with developments, particularly regarding the future Privacy Sandbox, is essential.

Watch now to unpack the complexity of balancing mobile performance with privacy. Plus, gain firsthand insights and ask your burning questions from a special guest — none other than Google!

In this webinar, we’ll cover:

How to navigate privacy and measurement: where we are and where we’re going
How Google Privacy Sandbox facilitates mobile attribution while prioritizing user privacy
Strategies for thriving amid identifier deprecation
Insights from Google’s privacy expert
Audience Q&A

Watch now!

Speakers

Zeke Han

Product Manager @ Branch

Jiazhi (Zeke) Han (he/him) is a Product Manager at Branch, where he helps customers navigate Branchu2019s industry-leading suite of solutions to strategically optimize campaign performance. Zeke brings a data-driven approach to driving product strategy forward that helps teams advance their mobile measurement goals and achieve exceptional user experiences. He proudly holds a M.S. in Robotics from the Technical University of Berlin, as well as a M.A. of Architecture with a minor in Applied Data Science from the University of California, Berkeley. In his free time, you can find Zeke outdoors catching a wave or cruising down a black diamond trail.

Mark Hansen

Group Product Manager @ Branch

Mark Hansen (he/him) is a Group Product Manager at Branch, where he leads the Measurement product team. He brings over 12 years of adtech experience, including several roles at Google, focusing on building marketing solutions that drive customer growth and retention.

Ray Brusca

Strategic Partnerships Manager @ Google

Ray is a Strategic Partnerships Manager for the Privacy Sandbox initiative at Google, where he leads engagements with mobile adtechs. Immediately prior, he was the founding SPM for SDK programs at Google Play. Before entering adtech, Ray was an early member of the Commercial business development team at Palantir Technologies. He holds a BA from Princeton and an MBA from Wharton, where he was a Palmer Scholar.